Staging environment

Stop Letting Loud Signals Hijack Your Roadmap

Hosted by Elena Leonova

Tue, Sep 29, 2026

5:00 PM UTC (1 hour)

Virtual (Zoom)

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From PM to Strategic Product Leader: Make Decisions Leadership Trusts
Elena Leonova
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What you'll learn

Diagnose why your roadmap keeps shifting without moving

Most teams react to the loudest signal - sales requests, bad NPS, support spikes. Learn which signals earn the change.

Pre-commit the threshold that triggers a change

Decide upfront what signal would force a roadmap change. Without it, every signal gets rationalized away.

Weight aggregated vs one-off signals correctly

One loud customer is not three KPI shifts. Learn how to weight signals so the wrong one doesn't hijack your strategy

Why this topic matters

Your sales team is loud. Your customers are louder. Your KPIs are shifting. Every signal claims to be the one that should change your roadmap - and most product teams react to whichever signal is loudest. The result: a roadmap that keeps shifting without ever actually moving. This session is the discipline that decides which signal earns the right to change your call.

You'll learn from

Elena Leonova

Founder & CPO, OneRank.io, ex-CPO @ Spryker, VP of Product @ BigCommerce

Elena Leonova is a product executive with 15+ years of experience leading global SaaS and digital commerce platforms, including Magento (Adobe), BigCommerce, and Spryker. She has built and scaled multi-product portfolios, led platform transformations, and managed international product organizations across high-growth B2B and enterprise markets.

Elena is a co-founder of OneRank.io, an AI-powered product strategy platform helping PMs and executives make financially grounded, strategic decisions. She has coached hundreds of product leaders to operate with the clarity, confidence, and executive presence required at the VP/CPO level.

Previously at

Spryker Systems
eBay
PayPal
BigCommerce
See all products from Elena

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